Problem

The old ordering system at Lemona was a manual process. Customers had to wait in line to order their lemonade from a cashier. The cashiers had to take each customer's order verbally, which was time-consuming and prone to errors. The menu was also long and confusing, with many different flavor options and customization choices.

Solution

Lemona partnered with a UX design firm to develop a new self-service ordering system. The new system consisted of digital kiosks that allowed customers to browse the menu, select their lemonade flavor and size, and customize their order with add-ons such as fruit slices and syrups. The kiosks also accepted digital payments, which helped to reduce wait times.

Results

The new self-service ordering system was a huge success. Customer wait times were significantly reduced, and customer satisfaction with the ordering process increased dramatically. The kiosks also allowed Lemona to upsell customers on additional items, such as snacks and drinks.

Before and After

Before

• Long wait times

• Confusing menu

• Prone to errors

• No upselling opportunities

After

• Short wait times

• Easy-to-use menu

• Fewer errors

• Increased upselling opportunities

Conclusion

The new self-service ordering system at Lemona is a great example of how UX design can be used to improve the customer experience. By making the ordering process more efficient and user-friendly, Lemona was able to increase customer satisfaction and boost sales.

Additional Considerations

• In addition to the self-service kiosks, Lemona could also consider offering online ordering and delivery. This would allow customers to order their lemonade from the comfort of their own homes or offices.

• Lemona could also use the data collected from the self-service kiosks to learn more about their customers' preferences. This information could then be used to develop new lemonade flavors and customization options.